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CLOUD NINE marks the latest addition to the GenM Collective as the first styling tool brand to earn the MTick certification. The accreditation recognises the brand’s menopause-friendly hair straighteners that can support hair fragility, one of the recognised signs of menopause.  

GenM is an organisation which aims to make menopause more visible and unite menopause-friendly brands and retailers to create a global marketplace of credibility and trust for women experiencing menopause.

Featuring Variable Temperature Control, mineral-infused plates and innovative Revive Mode™ technology, the CLOUD NINE range minimise heat damage, making them uniquely suited to alleviate increased hair fragility and protect hair health.  

The Original Iron, Wide Iron, Slim Iron and 2-in-1 Contouring Iron Pro have earned the MTick accreditation due to their advanced technology to support menopause-related hair concerns.  

The products help to reduce hair damage, maintain moisture and improve hair manageability, which can be beneficial to menopausal women who may be experiencing dryness, increased fragility and changes in hair texture. 

Heather Jackson, CEO and GenM founder, says: “We are so excited that CLOUD NINE is joining the GenM Collective of over 120 brands and retailers committed to understanding, supporting and serving those in menopause better.”

“As the first styling tool brand to be MTick-certified, CLOUD NINE is proudly committed, united by GenM and MTick, to improving support for women navigating menopause-related hair concerns,” Jackson comments.